{"id":68818,"date":"2024-03-14T15:09:41","date_gmt":"2024-03-14T09:39:41","guid":{"rendered":"https:\/\/locobuzz.com\/?p=68818"},"modified":"2024-03-14T15:09:41","modified_gmt":"2024-03-14T09:39:41","slug":"how-to-increase-tiktok-followers","status":"publish","type":"post","link":"https:\/\/staging.loco.buzz\/blogs\/how-to-increase-tiktok-followers\/","title":{"rendered":"How to Increase Your TikTok Followers with Creative Storytelling"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"68818\" class=\"elementor elementor-68818\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c2f8131 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c2f8131\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-12b1e1e\" data-id=\"12b1e1e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-65ff07d elementor-widget elementor-widget-text-editor\" data-id=\"65ff07d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>If you are a brand that resonates with pop culture, GenZ or even GenX, your presence on TikTok is imperative. However, it is not enough to be present. You need to increase your growth in the form of follower count, engagement, and content shares, to name a few.<\/p><p>One of the primary metrics that is always on the radar of business leaders and social media marketers is the follower count. An increase in your TikTok followers is indicative that you are doing marketing the right way and need to continue in the same direction (of course upgrade as needed).<\/p><p>Increasing your follower count is easier said than done, especially if you\u2019re just starting. From trending reels to catchy captions, the world is your oyster. However, what we have seen is that storytelling lies at the crux of any great video that can catch your target audience\u2019s attention like no other.<\/p><p>Since you\u2019re a brand looking for sustainable growth, relying on one-time viral reels is not the way to go. Instead, try batching your content with a medley of storytelling that puts your product\/service out there while ensuring that your content is interesting and delivered on time.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ffaac2 elementor-widget elementor-widget-heading\" data-id=\"6ffaac2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">TikTok Storytelling to Increase Followers\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5d6164 elementor-widget elementor-widget-text-editor\" data-id=\"c5d6164\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Storytelling is an underrated means to stand out. Yes, it is important to align with trending content styles, but humans, being curious and social creatures, have a deep-rooted love for stories.<\/p><p>Integrating tales and fables specially crafted for them is sure to get your videos and brand the relevant eyeballs it deserve.<\/p><p>So how does the storytelling concept help?<\/p><p>Try creating a scenario for your relevant audience, something they are bound to resonate with. Here, you have their attention. Next, share something helpful with proper visual aids to keep them roped in via the two crucial senses, vision and listening. You have their connection. And finally, wrap it up with how it can benefit them particularly.<\/p><p>It helps to keep one person in mind while creating a storytelling video. Going for a target audience as a persona might mix up the message and weaken your message\u2019s impact and credibility.<\/p><p>This brings us to neat storytelling tips you can incorporate into your TikTok strategy to increase your followers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a55a39 elementor-widget elementor-widget-heading\" data-id=\"0a55a39\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1. Follow the Structure\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8195cc1 elementor-widget elementor-widget-text-editor\" data-id=\"8195cc1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Your story needs to follow a structure &#8211; whether it\u2019s TikTok or a novel. This structure allows you to maintain the flow while ensuring that your viewers can connect the dots easily. There is nothing worse than a confused viewer because they are likely to skip over your video in the future, impacting your viewership.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">For simplicity, here\u2019s a structure you can follow:<\/span><\/p><p><b>Hook: <\/b><span style=\"font-weight: 400;\">This is your problem statement &#8211; bridge the connection gap between your brand and your audience that will grab their attention.<\/span><\/p><p><b>Line: <\/b><span style=\"font-weight: 400;\">Dig in deeper, and highlight their frustration with a hint of a solution in your quiver. Create FOMO and watch them drink in your content because it is so helpful!<\/span><\/p><p><b>Sinker: <\/b><span style=\"font-weight: 400;\">Here you drop the solution, loud and clear. Make sure they hear it in the back.<\/span><\/p><p><b>Relative CTA: <\/b><span style=\"font-weight: 400;\">Be super direct with them &#8211; ask them to visit your e-commerce store or wherever you want them to land to become a paying customer.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">While you are creating the structure, it is important to remember a few technicalities to ensure that your storytelling is perfectly tied up for your audience.<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Make sure your audio and video match. Your audience will not be able to understand your content in case of an audio lag.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">There is ample lighting to showcase every element of your video.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Your diction is perfect with no lost words at the end.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You have subtitles to support differently-abled viewers as well.\u00a0<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f286ef7 elementor-widget elementor-widget-heading\" data-id=\"f286ef7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2. Go for Short and Crisp Stories\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a9e3ed elementor-widget elementor-widget-text-editor\" data-id=\"2a9e3ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>This might seem Au Contraire but your TikTok stories need to be short. Nobody has the time or patience to go through your long videos (as informative as they might be), because let\u2019s face it, TikTok is a platform for instant gratification and you need to stick to the code.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be2f542 elementor-widget elementor-widget-image\" data-id=\"be2f542\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/locobuzz.com\/wp-content\/uploads\/TikTok-Analysis-gif.gif\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d552504 elementor-widget elementor-widget-text-editor\" data-id=\"d552504\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/wifflegif.com\/gifs\/134813-aint-nobody-got-time-for-that-gif\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Source<\/span><\/a><\/p><p>So how can you ensure that you are delivering the information you NEED to share within a matter of 15 seconds?<\/p><p>Break it down.<\/p><p>While we may not recommend stuffing all information in one video, nobody has anything against a series. Here, you have the flexibility to break down information into biteable chunks for easy consumption without losing out on the much-needed brevity.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c15c37c elementor-widget elementor-widget-heading\" data-id=\"c15c37c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3. Step away from the conventional<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d592195 elementor-widget elementor-widget-text-editor\" data-id=\"d592195\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>It is very easy to fall for the conventional scripts and opening lines that, while might seem very relevant to you, can put your audience to sleep. Such lines are a dead giveaway that you are using a script or a prompter to record your video and nothing is ickier for the free-flowing audience of today.<\/p><p>Today\u2019s audience wears their heart on their sleeves and you are here reading from a tele-prompter? For shame!<\/p><p>Having said that, it is important that you prepare for what you are going to say. So here\u2019s what you can do &#8211; Set the scene and have a goal in mind. The middle gets filled in automatically and you are able to create a story in the most effective way.<\/p><p>For example, if you are into fitness industry, create a scene where you\u2019re talking about late night sleeping habits leading to weight gain. The end goal is about selling your expertise that can help counter not only weight loss but the entire negative lifestyle. Fill in the middle with tips to avoid the night time activities, proactively manage them throughout the day and how they can counter the excessive weight.<\/p><p>And boom! There you have your simple yet effective story about the common problems of the world and how you step in as the avenger.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5af55d7 elementor-widget elementor-widget-image\" data-id=\"5af55d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/locobuzz.com\/wp-content\/uploads\/bye-salute.gif\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dae032d elementor-widget elementor-widget-text-editor\" data-id=\"dae032d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong><a href=\"https:\/\/tenor.com\/view\/bye-salute-captain-america-chris-evans-avengers-gif-5319616\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Source<\/span><\/a><\/strong><\/p><p><strong>Pro Tip:<\/strong> End with a bang. While it is always great to have a sweet and simple ending to your story, sometimes an unexpected ending can keep your viewers on the edge of their seats, giving you the competitive advantage. For instance, Mr. Beast, one of the most popular TikTokers and YouTubers of today\u2019s age always has an easter egg in his videos that often blow up to be a surprise for most viewers.<\/p><p>Be it a $10k prize for the participants or a huge donation to the local pet store, there is absolutely no telling when it comes to Mr. Beast! If you\u2019re starting, it is understandable that you cannot and should not go for such expensive surprises, but you get the drift. Be unexpected in some places to keep your viewers guessing and hooked until the end.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20717af elementor-widget elementor-widget-image\" data-id=\"20717af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/locobuzz.com\/wp-content\/uploads\/Annotation-2024-03-14-023235.png\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48202df elementor-widget elementor-widget-heading\" data-id=\"48202df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4. Track those metrics\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-451b828 elementor-widget elementor-widget-text-editor\" data-id=\"451b828\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>What have metrics got to do with storytelling?<\/p><p>Everything!<\/p><p>You need numbers to know if your content is working well or not. Which type of videos have more engagement and reactions, what kind of storytelling is working well for your audience? These are the questions you need to answer to create better content and rid away the ones that are pulling your brand down on TikTok.<\/p><p>To increase followers on TikTok, you need to keep innovating your storytelling style regularly and for that, you need data.<\/p><p>TikTok offers its in-built analysis platform organised into three main categories Overview, Content, and Followers.<\/p><p>Overview helps you check your follower growth video views, profile views, likes, comments, and shares over the last 7, 28, or 60 days, or a custom date range up to 60 days. On the other hand, Engagement allows you to check for the performance rate of your videos and interactions like comments and shares.<\/p><p>The Content tab offers more detailed insights like total likes, comments, shares, average watch time, watch the full video (percentage of viewers who watched the entire video), traffic source type (where viewers found your videos, including your profile, the For You feed, etc.), and audience territories.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-451d40f elementor-widget elementor-widget-image\" data-id=\"451d40f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/locobuzz.com\/wp-content\/uploads\/s2.png\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b01afb elementor-widget elementor-widget-text-editor\" data-id=\"3b01afb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Apart from TikTok\u2019s innate analytics, other tools offer analysis metrics that not only offer the overview performance of your videos but also help understand the sentiments of your audience basis their reaction and engagement.<\/p><p>By the way, Locobuzz has recently unveiled its new TikTok Dashboard, designed to provide comprehensive insights and analytics for your TikTok campaigns. These insights include page stats, follower demographics by country, engagement trends, incoming and outgoing mention word clouds, and top-performing posts.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-131661e elementor-widget elementor-widget-image\" data-id=\"131661e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/locobuzz.com\/wp-content\/uploads\/Annotation-2024-03-14-023438.png\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c95b34a elementor-widget elementor-widget-text-editor\" data-id=\"c95b34a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<table><tbody><tr><td><p><span style=\"font-weight: 400;\">For those who don\u2019t know about Locobuzz, our solution combines the best of both worlds: smart customer interaction and insightful social listening. It&#8217;s the tool businesses use to stay connected with their audience and get the lowdown on what&#8217;s being said about them online.\u00a0<\/span><\/p><br \/><p><span style=\"font-weight: 400;\">With its AI-driven analytics, Locobuzz offers a clear picture of customer sentiments and trends, helping brands enhance their online presence and make informed decisions. It&#8217;s about building stronger customer relationships and staying ahead of the curve, all from one platform.<\/span><\/p><\/td><\/tr><\/tbody><\/table><p><span style=\"font-weight: 400;\">These advanced analytics allow the decision-makers to geek out about new trends, new experiments they can try and how they can improve their brand perception on such a popular platform.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f15b8e elementor-widget elementor-widget-heading\" data-id=\"9f15b8e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Increase Your TikTok Followers with Storytelling Prowess\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-deac3e9 elementor-widget elementor-widget-text-editor\" data-id=\"deac3e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Storytelling is a knack we are all born with it.<\/p><p>Okay, maybe not.<\/p><p>But it is a non-negotiable aspect of marketing and branding today and you cannot escape it. People connect with stories, respond to beautiful narrations, and remember tales more than any other form of communication. So why not use it for the best of your brand?<\/p><p>Blend the art of storytelling with data reliability to make your branding a technique to reckon with. This way, you not only increase your TikTok followers but create a loyal audience that will always hear what you have to say.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-52f7aea elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"52f7aea\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-bc76406\" data-id=\"bc76406\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0a4c83c elementor-widget elementor-widget-heading\" data-id=\"0a4c83c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Ready to Merge Storytelling and Data on TikTok?\n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-575c39c\" data-id=\"575c39c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-df8d0d0 elementor-align-center elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"df8d0d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#start-trial\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Call our experts today!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>If you are a brand that resonates with pop culture, GenZ or even GenX, your presence on TikTok is imperative. However, it is not enough to be present. You need to increase your growth in the form of follower count, engagement, and content shares, to name a few. One of the primary metrics that is [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":102248,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-68818","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/staging.loco.buzz\/blogs\/wp-json\/wp\/v2\/posts\/68818","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/staging.loco.buzz\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/staging.loco.buzz\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/staging.loco.buzz\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/staging.loco.buzz\/blogs\/wp-json\/wp\/v2\/comments?post=68818"}],"version-history":[{"count":0,"href":"https:\/\/staging.loco.buzz\/blogs\/wp-json\/wp\/v2\/posts\/68818\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/staging.loco.buzz\/blogs\/wp-json\/wp\/v2\/media\/102248"}],"wp:attachment":[{"href":"https:\/\/staging.loco.buzz\/blogs\/wp-json\/wp\/v2\/media?parent=68818"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/staging.loco.buzz\/blogs\/wp-json\/wp\/v2\/categories?post=68818"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/staging.loco.buzz\/blogs\/wp-json\/wp\/v2\/tags?post=68818"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}