{"id":4537,"date":"2021-07-05T13:24:28","date_gmt":"2021-07-05T13:24:28","guid":{"rendered":"http:\/\/locobuzz.com\/?p=4537"},"modified":"2021-07-05T13:24:28","modified_gmt":"2021-07-05T13:24:28","slug":"how-social-listening-helps-the-finance-industry","status":"publish","type":"post","link":"https:\/\/staging.loco.buzz\/blogs\/how-social-listening-helps-the-finance-industry\/","title":{"rendered":"How Social Listening Helps the Finance Industry"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4537\" class=\"elementor elementor-4537\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-108187a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"108187a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6f71701\" data-id=\"6f71701\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ee15b5c elementor-widget elementor-widget-heading\" data-id=\"ee15b5c\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"How Social Listening Helps the Finance Industry\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">How Social Listening Helps the Finance Industry\n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d59f19 elementor-widget elementor-widget-image\" data-id=\"4d59f19\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.preview.ashvathrubber.com\/wp-content\/uploads\/Social-Listening-Finance-F-900x600-1.png\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-826fb27 elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"826fb27\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;marker_view&quot;:&quot;numbers&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__826fb27\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__826fb27\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__826fb27\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12e11d4 elementor-widget elementor-widget-heading\" data-id=\"12e11d4\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"What is social listening?\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is social listening?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e701d4 elementor-widget elementor-widget-text-editor\" data-id=\"8e701d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tBrand Management for finance industries, especially on Social Media Platforms, requires consistent and close attention to customer needs and demands. In finance industries, <strong>understanding user needs<\/strong> as well as catering to the high frequency of customer requests manually can be very challenging.\n\nSocial Listening is the phenomenon of Social Media Management offered by Social Listening Tools to understand user needs and patterns for <strong>better brand management<\/strong>. These tools keep <a href=\"https:\/\/locobuzz.com\/blogs\/best-customer-experience-tools\/\" target=\"_blank\" rel=\"noopener\">customer experience<\/a> as a priority for <strong>Social Analytics<\/strong> so that the brand is able to develop <strong>better customer relationships<\/strong>.\n\nSocial Listening is extremely helpful in mapping and <strong>analyzing economic trends<\/strong> and <strong>matching up to the competition in the market<\/strong> with the help of competitor insights.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-640ad30 elementor-widget elementor-widget-heading\" data-id=\"640ad30\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"What does social listening offer to the finance industry?\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What does social listening offer to the finance industry?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8dd97b elementor-widget elementor-widget-image\" data-id=\"f8dd97b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.preview.ashvathrubber.com\/wp-content\/uploads\/Social-Listening-Finance.png\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8384b01 elementor-widget elementor-widget-text-editor\" data-id=\"8384b01\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The features that a good <strong><a href=\"\/blogs\/best-social-listening-tools-in-the-market\/\" target=\"_blank\" rel=\"noopener\">Social Listening Tool<\/a><\/strong> offers may vary from tool to tool. Here we\u2019ve listed the Social Listening traits that can boost brand reputation, brand reliability, sales growth, brand engagement and result in enhanced customer relationships.<\/p><p>The top Social Listening Tools in the market will have a good mix of the following features:<\/p><ul><li>Hashtag Tracking and Analysis<\/li><li>Sentiment Analysis<\/li><li>Competitor Insights<\/li><li>Social CRM Platform Integration<\/li><li>Social Media Chatbots<\/li><li>Social Media Analytics<\/li><li>Real-time Alerts<\/li><li>Single-view Platform Dashboards<\/li><li>Brand-User Engagement Analysis<\/li><li>Automated Data Processing<\/li><\/ul><p><strong><a href=\"https:\/\/locobuzz.com\/\" target=\"_blank\" rel=\"noopener\">Locobuzz<\/a><\/strong> is one tool that has all of the above-mentioned categories of Social Listening features. It\u2019s regarded as one of the most holistic Social Listening Tools currently available.<\/p><p>Besides that, Brand24, BrandMentions, AgoraPulse, and NetBase are some top Social Media Management Tools with Social Listening Sub-Tools, as mentioned above.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d319e02 elementor-widget elementor-widget-heading\" data-id=\"d319e02\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How can social listening help the finance industry?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-932a4e1 elementor-widget elementor-widget-text-editor\" data-id=\"932a4e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Every Social Listening feature that has been listed above has a certain role to play, specifically beneficial to the finance industry. Let us have a look at what benefits can finance industries exactly reap out of a good Social Listening Tool and which of the top Social Listening Tools are offering each of these features.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e1f5d3c elementor-widget elementor-widget-heading\" data-id=\"e1f5d3c\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"High customer satisfaction &amp; improved brand reputation\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">High customer satisfaction &amp; improved brand reputation\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-912c174 elementor-widget elementor-widget-text-editor\" data-id=\"912c174\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Social Listening Tools essentially help a brand to curate their brand ideology and work patterns according to what enhances customer experience the most. This in turn leads to improved Customer Satisfaction and thus, a better <a href=\"https:\/\/locobuzz.com\/blogs\/what-is-brand-reputation-management-and-ten-best-practices\/\" target=\"_blank\" rel=\"noopener\">Brand Reputation<\/a>, both, in the market as well as among the customers.<\/p><p>Features like Sentiment Analysis can be very helpful in improving upon customer satisfaction and answering high-priority customer needs as soon as a request is raised. This does not only make the customers feel valued but also leads to positive Social Media Mentions for the brand and eliminates negative commentary.<\/p><p>This is one key feature that helps a <a href=\"https:\/\/locobuzz.com\/blogs\/best-online-reputation-management-orm-strategies-to-build-brand-credibility\/\" target=\"_blank\" rel=\"noopener\">brand stand out from the competitor<\/a> crowd as a leader in the industry. As this is a feature primary to Social Listening it\u2019s offered by most Social Listening Tools. Locobuzz and Brand24 are the most renowned.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-480e632 elementor-widget elementor-widget-heading\" data-id=\"480e632\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"Automated purchasing = higher sales\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Automated purchasing = higher sales<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96b1558 elementor-widget elementor-widget-image\" data-id=\"96b1558\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.preview.ashvathrubber.com\/wp-content\/uploads\/Growth.png\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-327de29 elementor-widget elementor-widget-text-editor\" data-id=\"327de29\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>For finance industries, where the primary focus is on changing market trends, it becomes very tedious and sometimes impossible to cater to customer needs on a priority basis. This can especially be seen when conducting purchase requests through Social Media Platforms. Therefore, Social Listening Tools have products like Chatbots for Finance Industries.<\/p><p>These Social Media Chatbots are powered by Artificial Intelligence to mimic the quality of human interaction for an improved customer service value. With the help of these chatbots, a brand can launch automated product purchasing options on Social Media Platforms. Thus, resulting in higher sales.<\/p><p>Our recommendations for brands that offer the best Social Media Chatbot products are AgoraPulse and Locobuzz.<\/p><p>Features like <a href=\"https:\/\/locobuzz.com\/blogs\/best-sentiment-analysis-tools\/\" target=\"_blank\" rel=\"noopener\">Sentiment Analysis<\/a> can be very helpful in improving upon customer satisfaction and answering high-priority customer needs as soon as a request is raised. This does not only make the customers feel valued but also leads to positive Social Media Mentions for the brand and eliminates negative commentary.<\/p><p>This is one key feature that helps a brand stand out from the competitor crowd as a leader in the industry. As this is a feature primary to Social Listening it\u2019s offered by most Social Listening Tools. Locobuzz and Brand24 are the most renowned.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef5f537 elementor-widget elementor-widget-heading\" data-id=\"ef5f537\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"Lower employee management costs\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Lower employee management costs\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81cc627 elementor-widget elementor-widget-text-editor\" data-id=\"81cc627\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>When a brand from the finance industry tries to establish a good follower\/customer base through Social Media Platforms, a big chunk of the employee management costs is spent on hiring a new team of customer service representatives. Social Media Chatbots, as mentioned above, can imitate the balance that is created by human interaction.<\/p><p>Customer service reps can only handle a handful of customers at a time, that too with a slow response rate for each. Chatbots for Finance Industries, on the other hand, answers multiple customer requests at the same time in the smoothest way. Thus, it eliminates the need for a separate team of employees to do the job, saving the company at least 30% of its employee management costs.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ac10e9 elementor-widget elementor-widget-heading\" data-id=\"9ac10e9\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"Better understanding of socio-economic market trends = improved marketing strategy\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Better understanding of socio-economic market trends = improved marketing strategy\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5c840d elementor-widget elementor-widget-text-editor\" data-id=\"f5c840d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Hashtag Tracking and Competitor Insights\u2019 Analysis are two of the greatest inventive products of Social Listening Tools when it comes to brand management in finance industries. Social Media Analytics products are generally offered by any Social Listening Tool.<\/p>\n<p>When paired with Hashtag Trackers and Competitor Insights\u2019 Analysis, these analytics reports can be very useful in staying up-to-date with socio-economic market trends which are on a constant change in the finance industry.<\/p>\n<p>NetBase, Locobuzz, Synthesio, and BrandWatch are Social Media Management Tools highly rated for Social Media Analytics, Competitor Insights, and Hashtag Analysis.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e8c92f elementor-widget elementor-widget-heading\" data-id=\"6e8c92f\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"Higher brand referrals\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Higher brand referrals\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63a696b elementor-widget elementor-widget-text-editor\" data-id=\"63a696b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Social CRM Platforms can be a boon for brands in the finance industry. This helps maintain better customer-brand relationships, improve brand engagement and lead to high customer satisfaction.<\/p><p>AgoraPulse and Locobuzz offer some of the <strong><a href=\"\/conversational-commerce-and-chatbots\/\" target=\"_blank\" rel=\"noopener\">best social media Chatbots<\/a><\/strong> with the power of AI, which when paired with Social CRM Platforms result in a high and steady increase in brand referrals by existing customers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d9ee29c elementor-widget elementor-widget-heading\" data-id=\"d9ee29c\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"Conclusion\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc71a52 elementor-widget elementor-widget-text-editor\" data-id=\"bc71a52\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The finance industry is fast-paced and ever-changing when it comes to market trends. Following through these patterns as well as maintaining a good\u00a0<i>Social Media Brand-Reputation<\/i>\u00a0can be very daunting to start with.\u00a0Customer Relationship Management is made easy with the help of\u00a0<i>Social Listening Tools<\/i> when you choose the right one.<\/p><p>Using multiple tools for each feature\/product or sub-tool can become even more hectic than handling the work manually. Therefore, it is suggestive that the choice is made keeping in mind the tools that provide you a holistic as well as an omnichannel <span style=\"font-size: 16px;\">experience\u00a0rather than a distributive one.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>In finance, social listening maps and analyzes economic trends, and matches up to the competition with help of competitor insights.<\/p>\n","protected":false},"author":3,"featured_media":6188,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[72,3],"class_list":["post-4537","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-listening","tag-finance","tag-social-listening"],"_links":{"self":[{"href":"https:\/\/staging.loco.buzz\/blogs\/wp-json\/wp\/v2\/posts\/4537","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/staging.loco.buzz\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/staging.loco.buzz\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/staging.loco.buzz\/blogs\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/staging.loco.buzz\/blogs\/wp-json\/wp\/v2\/comments?post=4537"}],"version-history":[{"count":0,"href":"https:\/\/staging.loco.buzz\/blogs\/wp-json\/wp\/v2\/posts\/4537\/revisions"}],"wp:attachment":[{"href":"https:\/\/staging.loco.buzz\/blogs\/wp-json\/wp\/v2\/media?parent=4537"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/staging.loco.buzz\/blogs\/wp-json\/wp\/v2\/categories?post=4537"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/staging.loco.buzz\/blogs\/wp-json\/wp\/v2\/tags?post=4537"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}